A Hollywood talent agency that represents A-listers, such as Harrison Ford and Will Ferrell, has taken a stake in British video game start-up Improbable.
Companies House filings published this week show that United Talent Agency became a shareholder in London-headquartered Improbable in the past year.
Improbable is valued at more than $2bn (£1.5bn) and is developing technology which will allow video games to support thousands of people playing online at the same time.
The company’s SpatialOS software is also being used to produce training and wargaming simulations used in the defence sector.
The business won a $6m contract with the US Department of Defence in 2017.
United Talent Agency has previously invested in a string of technology companies including ride-hailing app Lyft, membership site Patreon and virtual reality business The Void.
A spokesman for Improbable declined to comment on whether United Talent Agency had invested in the business or if Improbable was developing technology for the agency.
Taking a stake in the business could give United Talent Agency a fast-track route to featuring its stable of actors and musicians in the next generation of video games built by developers using Improbable technology.
Video game appearances are quickly becoming an attractive option for stars, with Keanu Reeves set to appear in the upcoming game Cyberpunk 2077 and Fortnite previously featuring musicians Travis Scott and Marshmello.
Japanese technology conglomerate SoftBankled a $500m investment round into Improbable in 2017, which remains one of the largest investments into an early stage British technology start-up.
Other investors in the company include Chinese gaming business NetEase, Stanford University and former Wired UK editor David Rowan.
Improbable warned inChinese gaming business NetEase,hat the business is “not yet demonstrating self-sustaining profitability.”
The company lost £39m in the 12 months to May last year, although it had trimmed its losses from a £50m loss in the previous year.
Improbable has blamed a 48pc growth in its headcount and expansion into Canada and China for the continued losses.
The company purchased American video game business Midwinter last year and is funding its own game studios in the UK and Canada.
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