In the height of the holiday season, Dwayne “The Rock” Johnson has been opening his proverbial doors with a bicoastal in-person and digital activation called Mana Holiday House,

a place where the magic of the season is celebrated with tequila in hand.

In an exclusive interview on-site with reporters, Johnson shared the inspiration behind Teremana Tequila, as well as the importance of family and his favorite cheeky holiday traditions.

Men’s Journal: What was the impetus for Mana Holiday House? How did the idea come to pass?

DJ: Well, the idea behind this was to create a place where we could drink, get drunk, and celebrate the holidays. I’m kidding.

Well, let me just take you back a little bit behind the brand of Teremana and break down the name of Teremana.

“Terra” means Earth in Spanish and “mana” is part of my culture—I’m half black and half Samoan—and on the Polynesian side, we have a word called “mana” that I use often. It’s spirit. It’s here. I think you feel it in the air when you come in here, and ultimately I believe in the positivity of mana.

The idea behind the Mana House was, ‘Hey, can we create a real space that people can come to to feel Teremana, enjoy drinks, enjoy a musical element with our pianists who are amazing, and just enjoy the spirit of mana. I’m a hopeless romantic, especially at the end of the year, when it comes to positivity and things like that.

And people can enjoy the experience virtually, too?

The idea was to have two spaces where we can create two homes—one in Los Angeles and the other in New York. For those who can’t get to LA or NY, maybe we create an online experience that’s shoppable. That’s an innovative experience, in terms of some of the drinks you can make, and hopefully we could create something that’s fun for people.

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