David Beckham has split with fashion retailer H&M – and he’s being upstaged by a Canadian pop star with a hairdo worse than Donald Trump’s…

H&M introduced its first Beckham Bodywear collection featuring form-fitting underwear in 2012 and expanded the partnership to include a broader range of garments including jerseys and light summer suits dubbed Modern Essentials in March 2015.

There’s even been a Beckham raincoat.

But now the brand believes it is time for a change. It has signed up Grammy-winning R&B artist Abel Tesfaye, 26, who performs under the deliberately misspelled name The Weeknd, for a one-off menswear collection which will go on sale from March.

The chain believes the new signing will appeal to younger shoppers than Beckham, now 41.

According to Bloomberg, H&M said it would not rule out future collaborations with Beckham, who also has partnerships with Hong Kong-based Global Brands, endorses Adidas shoes, Breitling watches and Samsung smartphones.

An H&M spokeswoman told Bloomberg there was no direct link between the end of the Beckham partnership and the signing of Tesfaye.

The singer will choose his favourite items for an H&M collection to be called Spring Icons Selected by The Weeknd.

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