Nicki Minaj knows celebrities-turned-designers aren’t always taken seriously in the fashion world, but she doesn’t mind.

At an official launch event on Tuesday for her Kmart collection, the rapper said skepticism of stars lacking formal design training is ‘understandable,’ but she insists it’s ‘not about being a designer.’

The 30-year-old says her intention is simply to make clothes that she would love to wear.

She told ABC News that she ‘went through a billion different ideas’ with designers in a bid to create something that would ‘take Kmart to another level and make girls like me, feel like we can shop here.’

The line for Kmart and shopyourway.com has Miss Minaj’s personal style written all over it.

It features midriff-baring tops, patterned leggings and curve-hugging dresses, as well as jewelry, clutches and bejeweled caps.

There’s also a studded velour track suit and a faux fur trapper hat.

A range of yellows, blues and pinks make up the color scheme for the fall collection.

Miss Minaj, who models a number of outfits herself on the Kmart website, says Chanel, Versace and Herve Leger were among her inspirations.

Prices range from $3.99 for a studded bracelet to $37.99 for a light wash, denim jacket.

The Trinidadian-born star – who started her career as a singer and rapper – is continuing solidify her brand and expand her career.

Aside from music, she has formed part of the American Idol judging panel and even filmed a role in a film this year called The Other Woman, starring Cameron Diaz.

On the beauty front Miss Minaj has collaborated with MAC makeup to release a limited edition lipstick and she also has two of her own fragrances distributed by Macy’s and Elizabeth Arden.

The launch of her own clothing line for Kmart sees her joining the likes of Selena Gomez, Adam Levine and Sofia Vergara, who have also designed for the retail giant.

In a sneak peek video released in June, the Starships singer said of the line: ‘I’m doing this for women in general to feel beautiful and sexy. Any woman can wear it and feel confident.’

She also made reference to a Beyonce song, saying the clothes are for girls who want ‘grown and sexy stuff. . . You know, these 21 and 22 [year-olds], they want to go to the club and wear them freakum dresses.’

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