Katy Perry discusses her new shoe line and her Global Brands Group joint venture, saying clothes are “far in the future.”

LOS ANGELES — In a cultural landscape obsessed with celebrity and Internet synergy, international pop stars don’t venture into fashion launches casually

Nor with closed-ended objectives. It’s no surprise then that Katy Perry, she of the 100 million-plus Twitter followers, and Global Brands Group

The Hong Kong-based fashion branding giant, today revealed a joint venture that extends their Katy Perry Footwear deal unveiled last month, into other categories over the next several years.

Perry is both hard to pin down and completely accessible at the same time. Her peripatetic schedule and Internet ubiquity would seem to be at odds

But as the Labor Day weekend came to a close, she was ensconced in a cozy Hollywood recording studio, fresh off a visit to her hometown of Santa Barbara, Calif.

She also appeared to be fresh out of the shower, her wet hair pulled back by a pink headband and her flushed skin devoid of any makeup.

“This is my uniform,” she said of her black Adidas tracksuit and rubber slides. “I wear the same thing all the time so I’ve become demagnetized to paparazzi, so I don’t perpetuate, you know, media culture.

I don’t like to be a walking billboard unless I decide I want to be.”

As for her long-awaited entry into the design world, she noted, “People would ask me for years, ‘Are you going to foray into fashion?’

Music is always my root but I have creative branches, very female-based things I like in the marketplace, where I explore how to put my spin on it,” she said, referring to her fragrance license with Coty Inc. and her makeup line with Cover Girl.

As for her shoe collection, it’s been a long-gestating idea. “I have a two-car garage full of shoes and my dream is to bring personality shoes to the marketplace at an affordable price for women [ages] 16 to 40 or beyond.”

When it comes to her new business, Perry wisely listens to feedback, from foot models to buyers, and eventually, from her public. “I went to Las Vegas [for FN Platform] and I met a lot of buyers.

They’ll say, ‘We don’t have any buys on this particular shoe’ and I’m, like, ‘That’s because the public hasn’t had a voice yet.’

I understand and respect the buyers but there is a certain percentage of these shoes that you have to let the public speak on because they are the ones picking the music now, picking the films, and I am listening to them.

Let’s wait for the tastemakers and bloggers and Tumblrs to see the ad campaign and make their own personality piece. That’s going to be a different buyer. That’s why e-commerce is so important, too. We have to have a place beyond our partners like Zappos and Amazon that’s solely ours.”

For now, she’s focused on feet. “No one’s calling it in for me, I’m calling it. I’m sure people would like things to come at certain projected times but if it doesn’t feel right I’m not doing it. I don’t rush anything.

If it looks good and people are responding and I know that I can confidently give a cool spin on something, then I’m gonna try it. But if I don’t feel like that’s my zhush, then I’ll probably just stick to what I know.”

She’s frank about her place in the fashion lexicon, saying, “Listen, I’m no Anna Wintour, I’m no Karl Lagerfeld. I’m not of that world, but I watch it.

And I know what goes into the shoe-making process. If the public knew how many restrictions there are in any creative process?

I feel sometimes like a hero going through an obstacle course. I guess the point is to make it look easy, but it’s a lot. It’s balance. Balance in these heels.”

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