It was a moment that left millions of viewers speechless and amazed. Oprah Winfrey, the queen of talk shows, surprised her entire studio audience with a generous and unprecedented gift: a brand new car for each of them.
The total value of the giveaway was estimated at $7 million, making it one of the most expensive and extravagant stunts in television history.
The episode, which aired on September 13, 2004, was part of Oprah’s ‘Wildest Dreams Come True’ series, in which she fulfilled the wishes of ordinary people who had written to her.
The audience members, who were specially selected for the show, had no idea what was in store for them.
They thought they were there to see a regular episode of The Oprah Winfrey Show, featuring a segment on Oprah’s new car, the Pontiac G6.
But as Oprah revealed the features and benefits of the car, she dropped a bombshell: everyone in the audience was getting one.
She then proceeded to hand out giant keys to the ecstatic and incredulous audience members, who screamed, cried, and hugged each other in disbelief. Some even fainted from the shock.
Oprah herself was overcome with emotion, as she repeatedly exclaimed, ‘You get a car! You get a car! You get a car!’
The car giveaway was a masterstroke of marketing and publicity, both for Oprah and for Pontiac, who had donated the cars as part of a promotional deal.
The episode generated huge ratings and buzz, and became one of the most memorable and iconic moments in Oprah’s career. It also inspired countless parodies, memes, and references in popular culture.
The car giveaway was a testament to Oprah’s power and generosity, and to her ability to make dreams come true for her loyal fans.
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